1960s postcard depicting the Thunderbird Hotel, 8300 Sunset Blvd., most recently known as the Standard Hotel
The West Hollywood Preservation Alliance (WHPA) urges the Historic Preservation Commission to affirm city staff’s recommendation to support local cultural resource designation for the property located at 8300 Sunset Boulevard. The WHPA concurs with the findings of applicant Steven Luftman and the organization Save Iconic Architecture regarding this mid-century masterwork.
Formerly known as the Thunderbird Inn and most recently as The Standard, this property retains all seven aspects of historic integrity as defined by the Secretary of Interior Standards for historic preservation. Few structures in our city and adjacent areas retain this much integrity, showcasing a style that is emblematic of a vital and creative Southern California typology.
WHPA understands that there has been a request to delay the HPC’s vote but we believe that such a designation at this time should be considered as a buyer’s incentive. The purchase of an historically designated property could receive valuable tax benefits and major rehabilitation funding in coming years.
The preservation community has learned from past experiences that delays seldom benefit an historic resource. We urge the HPC to recommend to the City Council that it designate 8300 Sunset Boulevard as a local cultural resource in West Hollywood by approving HPC Resolution 22-158 at tonight’s hearing.
